GOWER FRESH CHRISTMAS TREES
Gower Fresh Christmas Trees is home to the fifth‑generation Morgan family and run by Robert Morgan, who grows over half a million Christmas trees on the Gower Peninsula. The family farm is also home to the largest reindeer herd in Wales and becomes the residence of Father Christmas in the run‑up to the festive season.
Our very first trees were planted with the help of Robert’s father, the late David Morgan. Those early years were far from easy — rabbits ate the first few thousand trees and the rest were over‑fertilised — but the family persevered, planting, nurturing and learning until the farm was finally ready to sell its first crop. That determination has shaped who we are today: Wales’ largest grower of high‑quality Christmas trees, specialising solely in premium, home‑grown varieties.
This hard‑earned expertise led to national recognition when Gower Fresh Trees won the British Christmas Tree Growers Association “Grower of the Year Award”, along with the honour of supplying the Prime Minister’s Christmas tree for 10 Downing Street.
Whilst Christmas remains our core business and the heart of what we do, we now welcome visitors throughout the year. Our farm opens its gates for Easter Events, vibrant Tulip Fields, fragrant Lavender Fields, and the biggest Pumpkin Festival in Wales — inviting families to enjoy Gower Fresh in every season.
Gower Fresh Wholesale Christmas Trees
With over 400,000 trees growing on our farm, we proudly supply premium, award‑winning Christmas trees to retailers across the UK. We also support new businesses looking to set up their own retail site, offering guidance based on years of hands‑on experience.
Quality and freshness are at the heart of everything we do. With millions of trees imported into the UK each year, many are cut far too early and struggle to last through the festive season. At Gower Fresh, we cut as close to your required delivery date as possible, ensuring exceptional freshness, longevity, and a tree your customers will be proud to take home.
Our wholesale trees are premium‑grade Fraser Fir, cut to order and grown with care on the Gower Peninsula. Whether you’re an established retailer or exploring real trees for the first time, we offer reliable supply, consistent quality, and a service built around your needs.
For trade enquiries, please contact us for information about wholesale availability this year.
GOWER FRESH CHRISTMAS TREES BLOG
Opening times for the Christmas period:
- Nov 10th – Nov 21st (Monday to Friday)- 10:00-17:00, daily.
- Nov 24th – Dec 23rd (Monday to Friday)- 9:00-19:00, daily
- Nov 22nd- Dec 21st (weekends only)- 9:00-17:00
- Christmas Eve, Dec 24th- 9:00-15:00
- The Tree Barn opens on Nov 22nd
- Also customers can only go into the field to choose a tree on weekends from 22nd Nov and take home on the day
For more accurate and uptodate dates and times refer to our Google profile and our Facebook page.
At Gower Fresh you have a number of choices when buying your Christmas tree. You can buy it online or you can visit the farm with your family and choose from our wide range of trees. You can also choose from our large variety of potted trees. All our trees are individually priced, so whatever your budget we will have something for you.
1. Buy a pre-cut tree
Visit the Farm and select from our wide range of beautiful pre-cut trees on display in the barn or at the bottom site. Our helpful staff will net and load the tree into you vehicle. Delivery can also be arranged, if needed (charges apply).
2. Pick your own tree
Wander through the fields or take a trip on our tractor trailer (weekends only) to find a tree of your liking. Once you find your perfect tree tell a member of our staff, who will cut, net and load the tree in your vehicle.
PYO Tree
We are so thrilled you are considering visiting Gower Fresh Christmas Trees. There is so much to see and experience on site. We want you to make the best from your time with us and to do so here are few tips for you as you prepare to visit.
- Weekends are extremely busy, please, visit midweek if it suits you.
- To easily find us, check our map and directions instructions
- If you want to wander the fields, please wear appropriate shoes and come during daylight hours only
- Remember, you can pick you tree and we can deliver it for you.
- Dogs allowed, only on a lead.
- Always check our FAQ page
- For large groups or School Trips, please, use our online booking to reserve a slot. For enquiries contact us at info@gowerfreshchristmastrees.co.uk or call 01792 872094
Map of the site
Use the map to find the attractions on site! Click on the symbols to learn more!
The map shows the main areas of our site. We are split into two main areas, the Top and Bottom sites. Both sites have access to our award winning Christmas trees, however, at the top site you can also visit out Winter Wonderland attraction. If you are looking to purchase a tree only, then parking will be easier at the bottom site, especially during weekends.
